LiguREa: Where Ligurian heritage, passion, and craftsmanship come together

My interest in Liguria is no coincidence. It’s not a business calculation or a passing trend. I come from there.

When I look at old photos from my childhood, I see my grandfather and my father sitting on a bench in the shade. No posing, no staging. Just a moment captured in stone and time, in a carruggio that has been telling the same story for generations. My grandfather knew every stone; my father knew every rhythm of the village. They taught me that Liguria is not a place you own, but a place you respect.

La Classicissima: Cycling through my backyard

With RE – Business & Communication, I have a clear mission: to bring this unique region back to life and share it with the world. I do this, among other things, with La Classicissima, a professionally guided cycling holiday that goes far beyond the standard tourist package.

As Elvio Ricca, I combine my years of experience in international sales and project management with my local DNA. For the Belgian cyclist, this means:

• Professional organization: A structured, flexible, and reliable program.

• Insider knowledge: Routes that are carefully selected hidden gems, far from the crowds.

• Authenticity: High-quality stops where you experience the region the way locals do.

LiRE: Your guide to a home in Italy

We extend that same passion into LiRE. We are not a traditional real estate agency; we are a guide. Because I grew up here, I understand Liguria not through files or documents, but through memory and family stories.

Anyone searching for a home through LiRE chooses to connect with a way of life that has endured for centuries. We understand that real estate here is not about speed, but about making the right choice with respect for history.

• The unique advantage? As the son of a “local,” I handle the entire purchasing process in Dutch together with a local real estate agent. Both here in Belgium and under the Italian sun.

Bringing the region back to life

My goal is to share the beauty, culture, and soul of Liguria with as many people as possible. Whether you want to conquer the legendary roads of La Primavera by bike, or dream of a home with a soul: we open doors that remain closed to others.

Choose someone who understands the history. Like my grandfather. Like my father. Like me.

Let’s make your Italian dream come true together.